One of the core principles of engineering for human behaviour is helping customers achieve what they already came to do. When customers sense - even subconsciously - that your business is helping them do that successfully, trust deepens and loyalty follows.
Many of the most successful CEOs have insisted on a simple starting point: “We love our customers.” That belief shows up in every decision. Helping the customer feel successful is one of the most important maxims of engineering for behaviour. When a company fails at this, customers notice. If your actions make people feel blocked, delayed, or dismissed, they won’t assume good intent. They’ll assume you don’t value them.
If your AV system can’t adapt to customer intent, you’re forcing every experience into a generic mould—and paying for it in lost loyalty. Software-defined AV, combined with behavioural design, lets you shape each moment so customers feel successful. Do that well, and they come back. Fail, and you’ll spend far more on marketing trying to replace them.
Successful businesses meet customers where those customers already are. Using Nobel Prize–winning science of human behaviour, we provide tools that help you confidently answer: “Is this good for our customer?”
Mistakes happen in any organization. Complaints are inevitable. The real test is whether your systems make resolution simple or painful. If your easiest channel is social media, don’t be surprised when that’s where customers end up.
Friction quietly costs conversions, loyalty, and revenue. Fluency builds them. Research shows that high perceptual fluency - the ease with which the brain processes sensory input - makes products feel more trustworthy and valuable.
Most retailers play in-store audio without a clear purpose. But sound is a behavioural tool — and when customer behaviour changes by context, your audio must be able to change too. Learn why software-defined systems are the difference between insight and impact.
A doorman isn’t merely someone who opens a door. Yes, they help with practical tasks—moving on loiterers, keeping an eye on vehicles, smoothing small frictions. But their real value lies in something far more powerful: psychology. Every organization has a doorman. What role does yours play?
Marketing teams work hard to guide customers smoothly through each touch point — yet many unintentionally create the opposite effect: customers feel frustrated, unsuccessful, and decidedly unloved. One of the most common causes is a simple but powerful human-behaviour factor: the open loop.
Many businesses, like coffee shops, face a familiar dilemma: the final half-hour of the day is often quiet, tempting them to close earlier. But even when hours are trimmed, the same lull tends to reappear. The reason is usually psychological. Staff begin winding down before closing—stacking chairs, wiping counters, getting the mop out.
Every business has its version of the bathroom — a space customers rarely see as “core,” but where true standards show through. Maybe it’s how your phone system greets callers. The tone of your music. Or the AI voice you use to save a few minutes of staff time.
Read this solution story to learn how CUBE can solve complex customer requirements where it comes in-store audio scheduling and playback.
Specialized external audio feeds can interact with pre-programmed music and messages during play-out: an example of CUBE’s modular architecture. CUBE is primarily a software-first company, and we're in our element when the software modules we've created can be assembled in new and innovative ways into new apps that solve different problems for clients.
ABSTRACT: Customer Engagement Solution captures prospect data, engages and educates clients, digitizes forms, and improves sales productivity.
What technology do you need to serve your customers better? We have it, and we want to help you.
Don’t make your company seem like it’s in the 1970’s or 1980’s. Modernize your customer experience far more than making your lobby have digital signage for way finding, or a menu board at a restaurant.
On-Hold Music has become a standard for businesses to use in their telephone system, but it’s important to understand why it’s used, and how to use it correctly to achieve positive results.
We are lucky to be living in an age when customer communication has never been easier. With plenty of wonderful technologies at our disposal, there are now many opportunities for businesses to engage with customers in a new and meaningful way.
Did you know that millennials will be responsible for 30% of retail sales by 2020? Find out how to target them in this infographic.
Shoppers now have 24/7 access to the internet no matter where they go and retailers need to embrace this rather than fear it. Find out more in our infographic.
No matter how innovative a company is, the basics of good customer service will always apply. Our infographic takes you through how to provide the best possible customer service and offers tips on how you can keep customers happy and loyal.
Though I was able eventually to navigate out of support and to the dark art of sales, I came away with a few things that have stuck with me my entire career. I recently had a tremendous experience with Apple accessory company TwelveSouth, which I will share below, that reminded me of some of these.
CUBE’s combination of powerful remote management tools, real-time delivery and local control over the full audio and digital brand experience, ensures that any venue can deliver the most engaging experience to visitors, at any given moment, with minimum effort.
It always wise to keep up with the latest trends: In this infographic we summarize what you need to know about the digital trends that are growing in 2016.
Once a customer passes into your store, it’s your opportunity to get your message across within a limited timeframe. Here’s how!
76% of shoppers feel more relaxed in retail stores that play music. When the customer arrives at your store it is important that they are comfortable in their surroundings. Find out more now!
This info-graphic from The Cube explains how consumers are changing, how companies need to communicate with them, and identifies the key demands that need to be considered when interacting with the ‘Always-On’ consumer.
Here we expand on this bottom-up research by reviewing the challenges and pain points for businesses and retailers where it comes to the desires of Joe Consumer and the implications for the on hold and in store industry.
Now that we've established that major, disruptive changes are afoot, lets focus on how best you can set yourself up for future success. In this third post, we'll thus take the bottom-up approach of reviewing the challenges and pain points from the consumer perspective.
Inflection points can be a result of action taken by a company, or through actions taken by another entity, that has a direct impact on the company. If a company successfully adjusts and takes the right path during this transformation period it can lead to a new level of growth and success.
No matter what line of business you're in: **Customers are the life-blood of any business.** You work hard to make the phone ring, and to get customers to walk through your door. You train your staff to treat customers like royalty. And then, you mess it up, by making the following five mistakes.