Many of the most successful CEOs have insisted on a simple starting point: “We love our customers.” That belief shows up in every decision. Helping the customer feel successful is one of the most important maxims of engineering for behaviour. When a company fails at this, customers notice. If your actions make people feel blocked, delayed, or dismissed, they won’t assume good intent. They’ll assume you don’t value them.
If your AV system can’t adapt to customer intent, you’re forcing every experience into a generic mould—and paying for it in lost loyalty. Software-defined AV, combined with behavioural design, lets you shape each moment so customers feel successful. Do that well, and they come back. Fail, and you’ll spend far more on marketing trying to replace them.
Friction quietly costs conversions, loyalty, and revenue. Fluency builds them. Research shows that high perceptual fluency - the ease with which the brain processes sensory input - makes products feel more trustworthy and valuable.
Most retailers play in-store audio without a clear purpose. But sound is a behavioural tool — and when customer behaviour changes by context, your audio must be able to change too. Learn why software-defined systems are the difference between insight and impact.
A recent Amazon outage lasting nearly a full day disrupted banking systems, government portals, teleconferencing platforms, social media, and more. Even smart homes weren’t spared: connected mattresses overheated, doorbells went silent, and plugs blinked out. Each time this happens, the headlines ask the same question: how can a single failure bring down so much of the internet?
Samsung recently confirmed that their smart fridges will begin displaying ads. And if your fridge knows what you buy, how often you open the door, and what brands you prefer, that data can be analyzed, shared, or sold — all without your explicit consent. Who truly owns your technology — you, or vendors behind it?
Most modern software relies on libraries - shared building blocks that perform common functions like database access, time zone handling, web requests, file compression etc. Attackers exploit this practice by slipping malicious code into what appear to be legitimate libraries, which can have devastating effects on software systems.
Are manual processes and repetitive tasks slowing down production? Are you handling complex, layered programs? Take our quiz to see if FileLink could help you save time, too.
As an AI pragmatist with a background in engineering and business, I see generative AI not as a magical solution but as a powerful tool—what I prefer to call “artificial cleverness” or, more accurately, machine learning. My perspective is informed by years of hands-on work across a diverse set of machine learning challenges, from image processing to broader applications. This dual lens allows me to appreciate both the potential and the pitfalls of generative AI.
Windows 11’s strict hardware requirements—TPM 2.0, Secure Boot, and modern processors—will block up to 500 million PCs from upgrading just as Windows 10 support ends on October 14, 2025. This deprecation mirrors past shifts from XP’s launch to the 32-bit-to-64-bit transition. Learn what it means for your devices and how to stay protected
Read this solution story to learn how CUBE can solve complex customer requirements where it comes in-store audio scheduling and playback.
Specialized external audio feeds can interact with pre-programmed music and messages during play-out: an example of CUBE’s modular architecture. CUBE is primarily a software-first company, and we're in our element when the software modules we've created can be assembled in new and innovative ways into new apps that solve different problems for clients.
What technology do you need to serve your customers better? We have it, and we want to help you.
Don’t make your company seem like it’s in the 1970’s or 1980’s. Modernize your customer experience far more than making your lobby have digital signage for way finding, or a menu board at a restaurant.
We are lucky to be living in an age when customer communication has never been easier. With plenty of wonderful technologies at our disposal, there are now many opportunities for businesses to engage with customers in a new and meaningful way.
Learn about the current issues with EIoT in retail and learn why the CUBE is the ideal technology partner for retailers.
CUBE’s combination of powerful remote management tools, real-time delivery and local control over the full audio and digital brand experience, ensures that any venue can deliver the most engaging experience to visitors, at any given moment, with minimum effort.
While music streaming is likely to remain popular with consumers, it is not a good fit for businesses, retailers or restaurants. There are overwhelming benefits in using a physical CUBE MUSIC PLAYER with CUBE In Store Music Services. Find out more!"