Friction quietly costs conversions, loyalty, and revenue. Fluency builds them. Research shows that high perceptual fluency - the ease with which the brain processes sensory input - makes products feel more trustworthy and valuable.
Most retailers play in-store audio without a clear purpose. But sound is a behavioural tool — and when customer behaviour changes by context, your audio must be able to change too. Learn why software-defined systems are the difference between insight and impact.
A doorman isn’t merely someone who opens a door. Yes, they help with practical tasks—moving on loiterers, keeping an eye on vehicles, smoothing small frictions. But their real value lies in something far more powerful: psychology. Every organization has a doorman. What role does yours play?
Marketing teams work hard to guide customers smoothly through each touch point — yet many unintentionally create the opposite effect: customers feel frustrated, unsuccessful, and decidedly unloved. One of the most common causes is a simple but powerful human-behaviour factor: the open loop.
Many businesses, like coffee shops, face a familiar dilemma: the final half-hour of the day is often quiet, tempting them to close earlier. But even when hours are trimmed, the same lull tends to reappear. The reason is usually psychological. Staff begin winding down before closing—stacking chairs, wiping counters, getting the mop out.
Every business has its version of the bathroom — a space customers rarely see as “core,” but where true standards show through. Maybe it’s how your phone system greets callers. The tone of your music. Or the AI voice you use to save a few minutes of staff time.