When the Cloud Fails, Don’t Let Your Business Go Dark

Much of the world’s software now runs on cloud infrastructure owned by a handful of companies — Amazon, Microsoft, Google, and a few others.

So when one of them stumbles, the effects ripple globally.

A recent Amazon outage lasting nearly a full day disrupted banking systems, government portals, teleconferencing platforms, social media, and more. Even smart homes weren’t spared: connected mattresses overheated, doorbells went silent, and plugs blinked out.

Then, about a week later, a Microsoft cloud outage caused similar disruption to widespread services including banking and public transit. This was followed a few weeks later by a Cloudflare outage, which again affected numerous services, including those of major social media and AI companies.

Each time this happens, the headlines ask the same question: how can a single failure bring down so much of the internet?

Technically, it doesn’t have to. It’s entirely possible to design systems that operate across multiple regions — or even multiple cloud providers — making them resilient to this kind of outage. But in practice, few do. It’s hard, expensive, and conflicts with short-term business priorities. The problem isn’t the cloud itself; it’s the human trade-offs behind it.

Meanwhile, many companies that still run their own servers — or have moved back from the cloud — report double the performance, predictable throughput, and far lower cost compared to cloud environments. Yet most businesses no longer have the in-house expertise to manage their own infrastructure, leaving them deeply dependent on cloud vendors whose ROI often falls short of promise.

At CUBE, we take a different approach. Our cloud platform isn’t tied to any single vendor. We can deploy workloads across multiple clouds, on bare metal in our own data centers, or directly on client premises — wherever it makes the most sense.

Yes, this demands top-tier engineering talent. But it also delivers the performance, cost savings, and resilience others only talk about.

And when it comes to connected devices — whether audio players, data loggers, or CUBE software-defined endpoints — we build for autonomy. Our devices are designed to continue operating intelligently even when connectivity drops. It’s a principle we’ve upheld since 2010: your devices should keep working, even when the cloud doesn’t.

Because when the next big outage hits — and it will — your customers should be protected.