Are you building walls or bridges for customers?

Businesses have a huge number of things to think about. A continual stream of decisions that have to be considered and made. Where to invest marketing dollars. Which words and images to use to communicate. Which technologies to adopt. Which strategies to use.

By now your business has built up some collateral. A website. Chosen a phone system. Picked words to use on the phone. Procured some music for your venues so there is no silence.

And yet you find yourself wondering: what’s the chance this has built up a huge wall between you and your customers, instead of a bridge? Because perhaps you’re noticing fewer customers reaching out, fewer customers leaving voicemails, increased customer dissatisfaction, despite your investments into more/newer/better technologies.

The good news is, there is an easy way to know. We’ll show you how now: it all revolves around how one simple question was asked. The bad news is, it’s probably not a bridge.

The Crucial Question

When your business picked a phone system, was the question “is this good for us?” Or was the question “is this good for our customer?”

When your business structured how a customer call flows through the phone system, and picked the words to use, was the question “is this good for us?” Or was the question “is this good for our customer?”

When your business picked a music supplier, was the question “is this good for us?” Or was the question “is this good for our customer?”

Successful businesses meet customers where those customers already are. This can’t happen by building walls. You have to build bridges from where the customers are, to where you are.

It’s very easy to get this wrong, because most businesses find it incredibly hard to consistently ask the question “is this good for the customer”. Often they do not have the correct tools in house to even assess if the technology or way of talking to a customer is good or bad.

This is where CUBEgroup comes in. We bring Nobel-prize-winning science of human behaviour, with tools that help you ask and answer the question: “is this good for our customer?”

Learn more about what this can do for your business, then invest 30 seconds for a 30-minute complimentary no-obligation call, that could easily return 30x the value of your time.