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CubeGroup
CARMA

Your phone channel is still a customer experience channel.

CARMA manages every automated moment on the call — hold, IVR, voicemail, after-hours, queue announcements, and voice agents.

CARMA

Every customer channel is run by the people accountable for customer experience — except the phone. CARMA brings the phone in, with the same kind of control your team already has over the rest of the stack. It works with the phone system and content you already have.

3 of 4
Business calls placed on hold
3-5x
More callers stay on the line
1
Channel CX teams don't yet own
~5 days
Typical integration
What it solves

The problems you stop having to put up with.

Multi-site healthcare, hospitality, and retail. Marketing or customer-experience leads who already own the rest of the customer journey — but don't yet own the phone.

Outdated hold messages
Disconnected phone content
No central ownership
Old campaigns still playing
Missed caller intent
How it works

From first conversation to live.

01

Connect to your phone system

Works with BroadWorks, Cisco CUCM, Avaya, Asterisk, and more. No rip-and-replace. No IT project.

02

Configure every queue

Sales, support, accounts, after-hours — each queue gets content matched to what that caller needs.

03

Load your content

Your audio, your agency, or ours. We handle the scheduling, the rotation, and the compliance.

04

Measure and iterate

Average hold times, message delivery counts, by department. The part of your call flow that was invisible now has data.

Key capabilities

What you get under the hood.

Caller experience

Variable start points

No two callers enter the audio at the same point. The repetitive-loop hang-up disappears.

Queue routing

Department-specific audio

Sales hold sounds different from support, which sounds different from accounts. Each queue plays content matched to context.

Operations

Cloud-managed updates

Content changes from a dashboard. No IT ticket, no file-server access, no phone-system reboot.

Analytics

Call experience reporting

Average hold times, message delivery counts, by department or extension. Visibility into the part of your call flow that was previously invisible.

See CARMA in full

This product line lives on dialcarma.com.

The above is an overview. Deeper details live on the company's own site.