# CubeGroup > The technology stands in service of the human factor. Never the other way around. CubeGroup is a focused group of four companies engineered around one conviction: the technology stands in service of the human factor — never the other way around. Each company solves a problem a customer can come for independently. The customer environment — audio, signage, and phone — that runs every second a customer is in your space or on your line is the topline opportunity hiding in plain sight — not a cost to be managed. ## Worldview After fifteen years building the audio-visual-telephony layer for businesses — what plays in their spaces, what runs on their screens, and every automated moment on every call (hold, menus, voicemail, after-hours) — we've come to see that layer as the topline opportunity hiding in plain sight. It would be a mistake to read it as a cost. This is the layer where the human factor lives. And the human factor is what actually drives the behaviour your business depends on. CubeGroup is the focused group of companies built around one decision: the technology stands in service of the human factor. Never the other way around. ## Architectural commitment If we don't keep earning the next decision you make about us, your customer environment keeps working without us. ## Four operating companies - [CubeMC](https://cubegroup.global/companies/cubemc) — Software-Defined AV platform. AV is the last business system still bought as hardware. CubeMC brings audio, signage, telephony, paging, and control into your IT estate as software. Standalone site: https://cubemc.com. - [CARMA](https://cubegroup.global/companies/carma) — Voice Channel Experience Platform. Every customer channel you have is run by the people who own customer experience — except your phone. CARMA brings your phone in. Standalone site: https://dialcarma.com. - [Choice Catalyst](https://cubegroup.global/companies/choice-catalyst) — AV Behaviour Engineering practice. Your audio, screens, and phone messages are aimed at the part of your customer's brain that doesn't make the decision. Choice Catalyst engineers the touchpoint for the part that does. Standalone site: https://choicecatalyst.com. - [RevMusic](https://cubegroup.global/companies/revmusic) — Music direction for multi-location brands. Your Sound. Your Way. Music direction — not playlist access. For brands that have already decided environment matters. Standalone site: https://revmusic.com. ## Group pages - [Homepage](https://cubegroup.global/) — the umbrella view - [What We Do](https://cubegroup.global/what-we-stand-for) — the customer environment and the conviction behind it - [How It Works](https://cubegroup.global/how-were-built) — open by default, opt-in for deeper work - [The companies](https://cubegroup.global/companies) — directory + routing - [Insights](https://cubegroup.global/insights) — POV, research, methodology - [FAQ](https://cubegroup.global/faq) — plain answers - [About](https://cubegroup.global/about) — story + people + offices - [Contact](https://cubegroup.global/contact) — talk to the group ## Legal - [Privacy](https://cubegroup.global/privacy-policy) - [Terms](https://cubegroup.global/terms-of-service) - [Cookies](https://cubegroup.global/cookies) ## Offices - Canada: Suite 340, 600 Crowfoot Crescent NW, Calgary, AB T3G 0B4, Canada. (403) 800-3333 - United States: 435 Merchant Walk Square, Ste 300-617, Charlottesville, VA 22902, United States. +1 (855) 698-2333 ## Insights index (61 articles) - [Music subconsciously influences purchase decisions — and customers don't know it's happening](https://cubegroup.global/insights/music-subconsciously-influences-purchase-decisions) — 2026-05-26 - [Why we built CubeGroup](https://cubegroup.global/insights/why-we-built-cubegroup) — 2026-05-24 - [Beyond Background Music](https://cubegroup.global/insights/beyond-background-music) — 2026-05-19 - [Is Your Support Strategy Secretly Sabotaging Customer Loyalty?](https://cubegroup.global/insights/support-strategy-secretly-sabotaging-customer-loyalty) — 2026-04-28 - [Win the Moment, Win the Return](https://cubegroup.global/insights/win-the-moment-win-the-return) — 2026-04-15 - [Are you building walls or bridges for customers?](https://cubegroup.global/insights/are-you-building-walls-or-bridges-for-customers) — 2026-03-19 - [Engineer for Behaviour or Brace for Reputation Impact](https://cubegroup.global/insights/engineer-for-behaviour) — 2026-03-05 - [Where the Senses Go, Decisions Follow](https://cubegroup.global/insights/where-the-senses-go-decisions-follow) — 2026-02-12 - [Stop Leaving Sales on the Floor](https://cubegroup.global/insights/stop-leaving-sales-on-the-floor) — 2026-01-19 - [The Doorman Fallacy: What Hotels Can Teach Us About Losing the Human Touch](https://cubegroup.global/insights/the-doorman-fallacy) — 2026-01-08 - [The Cognitive Bottleneck Marketers Can't Afford to Ignore](https://cubegroup.global/insights/the-cognitive-bottleneck-marketers-cant-afford-to-ignore) — 2025-12-03 - [Are You Turning Customers Away Without Knowing It?](https://cubegroup.global/insights/are-you-turning-customers-away-without-knowing-it) — 2025-11-19 - [When the Cloud Fails, Don't Let Your Business Go Dark](https://cubegroup.global/insights/when-the-cloud-fails-dont-let-your-business-go-dark) — 2025-10-30 - [Overinvest in Your Toilets](https://cubegroup.global/insights/overinvest-in-your-toilets) — 2025-10-21 - [System Sovereignty in a Software-Defined World: Who really owns your technology?](https://cubegroup.global/insights/system-sovereignty-in-a-software-defined-world-who-really-owns-your-technology) — 2025-10-16 - [Shai Hulud: The Hidden Risks of Supply Chain Attacks in a Software-Defined World](https://cubegroup.global/insights/shai-hulud-the-hidden-risks-of-supply-chain-attacks-in-a-software-defined-world) — 2025-10-03 - [CUBE FileLink: A Game-Changer for MOH Agencies](https://cubegroup.global/insights/cube-filelink-a-game-changer-for-moh-agencies) — 2025-09-24 - [Harnessing Generative AI for Customer Service: Bridging the Gap Between Enthusiasm and Expertise](https://cubegroup.global/insights/harnessing-generative-ai-for-customer-service-bridging-the-gap-between-enthusiasm-and-expertise) — 2025-06-09 - [Windows 11's Upgrade Block: A Lesson in Tech Deprecation](https://cubegroup.global/insights/windows-11s-upgrade-block-a-lesson-in-tech-deprecation) — 2025-04-23 - [Solution Stories: Custom Audio Scheduler App](https://cubegroup.global/insights/custom-audio-scheduler-app) — 2024-05-16 - [Solution Stories: Live Announcements App](https://cubegroup.global/insights/live-announcements-app) — 2023-10-18 - [Solution Story: Customer Engagement Solution (CUBEngage)](https://cubegroup.global/insights/solution-story-customer-engagement-solution) — 2023-01-31 - [How Serving Customers is Easier with CUBE's Technology, Custom Tools, and Software](https://cubegroup.global/insights/custom-tools-and-software-make-customer-service-easier) — 2021-09-30 - [What Can Smart Hold Do?](https://cubegroup.global/insights/what-can-smart-hold-do) — 2020-12-11 - [The Back-End: How to make my 'On Hold' sound smart using CUBE.fusion](https://cubegroup.global/insights/how-to-make-on-hold-smart-with-cube-fusion) — 2020-12-04 - [The Heart and Brains Behind Smart Hold](https://cubegroup.global/insights/smart-hold-caller-engagement-explained) — 2020-10-29 - [New CUBE Scheduling Feature – Expire Actions](https://cubegroup.global/insights/cube-scheduling-expire-actions) — 2019-09-22 - [Moving into the future with better on-hold options for clients, providers and businesses.](https://cubegroup.global/insights/what-next-for-music-and-messaging-on-hold) — 2019-08-26 - [3 Limits to Traditional Broadworks MOH & How to Fix Them](https://cubegroup.global/insights/fixes-for-traditional-broadworks-on-hold-limitations) — 2019-07-01 - [The Importance of Good On Hold Music](https://cubegroup.global/insights/the-importance-of-good-on-hold-music) — 2019-05-13 - [Creating Meaningful Customer Relationships in the Age of Tech (Infographic)](https://cubegroup.global/insights/creating-meaningful-customer-relationships-in-the-age-of-tech-infographic) — 2018-04-24 - [Are we creating a Secure Enterprise Internet of Things (EIoT)-Infographic](https://cubegroup.global/insights/creating-secure-enterprise-internet-things-eiot-infographic) — 2018-02-12 - [Meltdown and Spectre Hardware Vulnerabilities? CUBE responds!](https://cubegroup.global/insights/meltdown-and-spectre-hardware-vulnerabilities-cube-responds) — 2018-01-27 - [How to Engage Millennials for Customer Insight and Marketing](https://cubegroup.global/insights/how-to-engage-millennials-for-customer-insight-and-marketing) — 2017-11-14 - [The reality of being a retailer in 2017 — Infographic](https://cubegroup.global/insights/the-reality-of-being-a-retailer-in-2017-infographic) — 2017-08-09 - [Good Customer Service — Infographic](https://cubegroup.global/insights/good-customer-service-infographic) — 2017-07-05 - [Client Support: An Opportunity for Customer Engagement](https://cubegroup.global/insights/client-support-an-opportunity-for-customer-engagement) — 2017-03-30 - [How Our Customer Engagement Strategy Works](https://cubegroup.global/insights/cube-customer-engagement-smartphone-control-panel) — 2016-11-29 - [CUBE is all about UPTIME for your business](https://cubegroup.global/insights/cube-uptime-business) — 2016-11-16 - [Why a CUBE Music Player for In-Store Music?](https://cubegroup.global/insights/overwhelming-benefits-of-using-a-cube-physical-player) — 2016-11-06 - [DDOS Attack Stops the Music for Others – CUBE Responds](https://cubegroup.global/insights/ddos-attack-stops-the-music-for-others-cube-responds) — 2016-10-27 - [Achieving Good Customer Service](https://cubegroup.global/insights/good-customer-service) — 2016-08-10 - [Digital Trends SMBs Need to Focus On](https://cubegroup.global/insights/digital-trends-smbs-need-to-focus-on) — 2016-07-18 - [Shopper Marketing Trends and Strategy](https://cubegroup.global/insights/shopper-marketing-guide) — 2016-05-05 - [CUBE releases the industry's most powerful and easy to use music blending and separation tools.](https://cubegroup.global/insights/most-powerful-business-music-blending-tools-released) — 2016-03-17 - [The Power of Location Based Advertising & In-Store Music](https://cubegroup.global/insights/the-power-of-location-based-advertising-in-store-music) — 2016-01-19 - [Digital Trends: Understanding and Targeting the 'Always-On' Consumer](https://cubegroup.global/insights/digital-trends-understanding-and-targeting-the-always-on-consumer) — 2015-04-16 - [Connecting a CUBE when Audio & LAN Connections Are Far Apart](https://cubegroup.global/insights/connecting-a-cube-when-audio-lan-connections-are-far-apart) — 2015-02-11 - [Quality of On Hold Marketing in a VoIP Environment](https://cubegroup.global/insights/quality-of-on-hold-marketing-in-a-voip-environment) — 2015-02-10 - [The Coming Inflection Point, Part 4: On-Hold and In-Store Business Gaps](https://cubegroup.global/insights/inflection-point-part-4-on-hold-and-in-store-business-gaps) — 2014-05-10 - [The Coming Inflection Point, Part 3: What Joe Consumer Wants](https://cubegroup.global/insights/inflection-point-part-3-what-joe-consumer-wants) — 2014-04-15 - [Raspberry: Pi in the Sky?](https://cubegroup.global/insights/raspberry-pi-sky) — 2014-04-14 - [Coming Inflection Point: Part 2](https://cubegroup.global/insights/coming-inflection-point-part-2) — 2014-04-03 - [CUBEOS is truly future proof with unsurpassed connectivity and hardware portability](https://cubegroup.global/insights/cubeos-is-truly-future-proof-with-unsurpassed-connectivity-and-hardware-portability) — 2014-03-30 - [About CUBEOS and the CUBE name](https://cubegroup.global/insights/about-cubeos-and-the-cube-name) — 2014-03-24 - [The Coming Inflection Point: Part 1](https://cubegroup.global/insights/coming-inflection-point-part-1) — 2014-03-24 - [Change is Afoot in the On-Hold and In-Store Industry...](https://cubegroup.global/insights/change-coming-in-on-hold-industry) — 2014-03-17 - [The Future of on Hold and Music Delivery Has Already Arrived](https://cubegroup.global/insights/the-future-of-on-hold-and-music-delivery-has-already-arrived) — 2014-02-24 - [Are you Short-Changing your Audio Marketing / Point-of-Contact Business?](https://cubegroup.global/insights/free-report-helps-your-audio-marketing-business) — 2012-09-12 - [Experience the sexiest and most powerful management interface, ever](https://cubegroup.global/insights/experience-the-most-powerful-management-interface-ever) — 2012-04-06 - [Do You Enjoy Aggravating Your Customers?](https://cubegroup.global/insights/do-you-enjoy-aggravating-your-customers) — 2012-03-01 ## Feeds & machine-readable - RSS: https://cubegroup.global/rss.xml - Sitemap: https://cubegroup.global/sitemap-index.xml - LinkedIn: https://www.linkedin.com/company/cubegroupglobal - Email: hello@cubegroup.global