# The reality of being a retailer in 2017 — Infographic

> Smartphones and Wi-Fi have collapsed the line between online and offline retail. The retailers that thrive are the ones who embrace that reality rather than fear it.

Published 2017-08-09 — https://cubegroup.global/insights/the-reality-of-being-a-retailer-in-2017-infographic

## Online and offline are no longer separate entities.

Up until the advent of smartphones they essentially were, but as the quality of smartphones and Wi-Fi improved, all this changed. Shoppers now have 24/7 access to the internet no matter where they go and retailers need to embrace this rather than fear it. Find out more in our infographic.