# How to Engage Millennials for Customer Insight and Marketing

> Millennials were on track to drive 30% of retail sales by 2020. Traditional marketing fails to reach them — and the businesses that adapt their approach are the ones that capture the share.

Published 2017-11-14 — https://cubegroup.global/insights/how-to-engage-millennials-for-customer-insight-and-marketing

## Marketing to millennials can be a bit tricky as traditional methods are often ineffective at getting their attention.

Marketers need to think differently about how to approach this market if they want a slice of what is becoming a massive market. Did you know that millennials will be responsible for 30% of retail sales by 2020? Find out how to target them in the infographic.